1. If working with a vendor, ensure they are a licensed vendor of the University of Georgia. Click here to view a list of licensed vendors.
2. Provide the final art exactly as it will appear on the printed/produced item. When working with a vendor, provide the final art proof from the vendor.
3. Complete the trademark use approval form.
You will receive feedback and/or approval swiftly.
***The vendors participate in a separate approval process directly with University Trademarks. They may say "I've already gotten approval from the University." You should not proceed until YOU have the signed trademarks use approval form in hand. You need this internal approval for your records, and most importantly, for payment!
***If your organization is advised directly out of a school or college, please contact that school or college's communciations department for trademark use approval of your items.
Please build at least two weeks for art and logo use approval into your production timelines to allow time for possible requested tweaks and edits. This means two weeks before your due date to send approval to your printer for on-time delivery, not two weeks from your expected delivery date. We desire to be respectful of your timeline and do our utmost to be as swift and efficient in the approval process as possible, but we are unable to approve non-compliant logo and trademark use, regardless of the urgency of your timeline.
What Requires Approval?
The following items must be submitted to firstname.lastname@example.org and email@example.com with the trademark use approval form for approval:
- any products, apparel, and merchandise created for internal (promotional items/giveaways/awards/trophies/nametags) or external (fundraiser/sale items) usage.
- paid advertising materials
The following items require approval only from firstname.lastname@example.org with no trademark use form needed:
- brochures, magazines, annual reports, catalogs, invitations, printed calendars, and cards
The following items require approval on a provisional basis from email@example.com with no trademark use form needed:
- flyers, folders, newsletters, posters
***This requirement may be waived with express permission from the director of Student Affairs communications.
Logo and Trademark Use
The University of Georgia logo, including Student Affairs division, department and program logos, and its basic configurations may be used by any program which has a formal association with the University of Georgia. These logos are to be used for non-profit purposes, unless formally licensed through Fermata Partners, our licensing partner, and in accordance with the guidelines set forth in this publication. The athletic marks will continue to be used for athletic-related activites.
Any intended use of the University of Georgia name or logo on merchandise, whether it is to be sold or given away, must be approved by the Office of Trademark Management and Licensing Office in the Marketing & Communications office. Additionally, use of the logo by Student Affairs departments and student organizations must likewise be approved by Student Affairs Communications and Marketing Initiaves. Further approvals may be required at the department level, at the department's discretion.
Student Affairs Visual Identity Guidelines
In addition to the guidlines provided by the University, there are a few processes and guidelines specific to Student Affairs logo and trademark usage.
Licensed VendorsOnce on the UGA Brand Resources page, scroll down to the "Approved Vendors" list.
University of Georgia Font SetIncludes Trade Gothic, Merriweather, and Oswald font sets.