Student Affairs Visual Identity Guidelines

University Guidelines

Communications, marketing and promotional materials produced by Student Affairs departments and student organizations should adhere to the University guidelines found at brand.uga.edu. Specifically, on materials that utilize the University's and Division's visual identity and trademarks, Student Affairs departments and student organizations should adhere to the University's Visual Style Guide. The University uses the Trade Gothic, Oswald and Merriweather fonts in wordmarks and other visual identity pieces.

Click here to download the University Fonts.  

 

Student Affairs Supplemental Visual Identity Guidelines and Reminders

In addition to the guidlines provided by the University, there are a few processes and guidelines specific to Student Affairs logo and trademark usage:

Horizontal Logo Format
In the Student Affairs division and department logo sets, you'll find options for "Formal" and "Horizontal" treatments. The preferred treatment for Student Affairs materials is the "Horizontal" treatment, with the department name at the top. Formal treatments are appropriate for pieces aimed at external audiences. 

Formal logo is for external audiences. Horizontal logo is for campus audiences.


Imperative Department/Division Logo Placement
As part of the effort to tell the story of Student Affairs' holistic effort to enhance the engagement, intellect and character of each student, Student Affairs departments are required to place their respective department's logo on all communications, marketing and promotional materials. 
 

Sizing
Generally, the logo shield with date should never appear less than 1/2” tall in printed materials, and no less than 36px tall in digital applications. Minimum size is determined by the height of the shield icon and applies to all configurations. The proportions of the type to the shield icon should never be altered. If an application requires the logo to appear between 1/2” - 3/8” tall, please remove the date. At this size, the date becomes illegible.

Click here to view the UGA Visual Style Guide section on "Minimum Size."

 

Color Variations

The colors used in the university wordmark help make it a distinguishable element of Georgia’s identity. It is important to be consistent in the use of color. When one color or full color variations are used on black, red or dark backgrounds, the type and ™ reverse to white. Inks, presses, papers and screens vary considerably when it comes to rendering exact colors. For that reason, we highly recommend referring to the Pantone® Matching System (PMS) for consistent and accurate color reproduction. 

Click here to view the UGA Visual Style Guide section on "Color Variation".

 

Logo color variation example

 


Taglines
A unique tagline can be displayed in combination with department logos. In order for the logo and tagline to be effective, they must be maintained within a clear space into which no other elements may intrude. The clear space defined for taglines is the x-height of the Georgia wordmark. Taglines should be set in all caps Trade Gothic Bold. It should be set at approximately 75% of the single line college name. Do not add taglines to the university’s logo.

Click here to view the UGA Visual Style Guide section on "Taglines."

Tagline usage example
Inter-Departmental Partnerships
Student Affairs departments and other University units collaborate often, and a logo treatment has been created to give recognition without placing multiple logos. The primary sponsoring department's logo should be placed, and then either to the right of or below the logo, the collaborating departments should be listed in alphabetical order.. 

In the case of equal collaboration among Student Affairs departments solely, the Student Affairs logo should be placed, and then to the right of or below the logo, the collaborating departments should be listed in alphabetical order.

In the case of equal collaboration with other campus units outside of Student Affairs, the University logo should be placed, and then either to the right of or below the logo, the collaborating departments should be listed in alphabetical order, AND "Division of Student Affairs" should be included in the department listing.

Click here to download the University "Expanding Column Separator ( I Bar )" graphic.

 

Logo usage with multiple department listing.

Vertical Orientation Option - UGA I Bar not required

departmental co-branding with departments listed below the main logo.

Co-Branding
Student Affairs departments often co-sponsor events with student organizations and entities external to campus. For student organizations that are advised directly out of a Student Affairs department, designers should utilize the co-branding treatments in the University Visual Style Guide. The department logo should be placed, the "I Bar" should be placed to the right of or below the logo, and then the logo of the student organization may be placed. The same treatment may be applied to cases where a specific program has a defined or annually used logo. In cases where space is limited, alternate treatments may be produced, but the designer should default to the primary co-branding treatment whenever possible. 

Click here to download the University "Expanding Column Separator ( I Bar )" graphic.

Co-branding example

Social Media
Student Affairs departments should default to utilizing the University logo for their social media badges and profile images. The "shield" with the "Georgia" wordmark placed beneath should be placed, followed by the appropriate department name. Please refrain from using acronyms unless absolutely necessary, though commonly used abbreviations are acceptable (ie. "RecSports"). 

From time to time, departments may certainly choose a profile picture to promote a specific program or initiaitive, but should refrain from utilizing "alternate" marks that represent the department. 

social media example

 

Graphic Design Assistance
The staff at Tate Print & Copy are trained in the division-specific visual style guidelines and are in direct communication with Student Affairs Communications and Marketing Initiatives. As such, they are best positioned to assist you with your department-specific design needs. 

Click here to contact Tate Print & Copy. 
 

Contact Us

ugastan@uga.edu

706-542-1793

(Fax) 706-542-8225

University of Georgia
306 Memorial Hall
Athens, GA 30602

 

Stan Jackson, Director
ugastan@uga.edu

Wes Summers, Web Developer Principal
wsummers@uga.edu